Lifelong learning is crucial for anyone
who wants to lead the future

Lectures

May 18th – 19th 2016

The future is shaped by our choices and actions – meaning that we are all active change makers.

What a typical lecture will provide you with

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Key Skills

You will get the essential trend management skills, tools and confidence to create a strategic future outlook for your organisation based on real insights. At the end of each module you will be equipped to work with your toolkit and have a clear understanding of the underlying principles. You will be able to refine and build on your experience with our online resources.

Main Trends

You will get the essential trend management skills, tools and confidence to create a strategic future outlook for your organisation based on real insights. At the end of each module you will be equipped to work with your toolkit and have a clear understanding of the underlying principles. You will be able to refine and build on your experience with our online resources.

  • Refine and map the impact of trends on a specific industry or sector highlighting opportunities and challenges in a particular and targeted frame.
  • Gain in-depth understanding tomorrow’s audiences (consumers) – to build lasting value for customers and relationships based on real insight.
  • Test concepts and create ideation sessions around fact-based scenarios, narrating how the future could unfold.

Tools and processes can be utilised across departments and build bridges across strategic and creative processes. Trend management is deployable in everything from business development and brand building to product, service and innovation processes for marketing, product development, design as well as for Human Resource evaluations and employer branding.

“Trends on their own tell a small part of the story. Using techniques from The Trend Management Toolkit, business leaders can apply a systemic approach to understanding how to visualize the future.”

R “Ray” Wang, Founder, Constellation Research Inc.; author of Disrupting Digital Business

The Trend Management Toolkit offers a rare combination of sharp insights, sound methodology, and effective tools. It will be of great help to companies when it comes to navigating the complexity of the future.”

Fernando Gutiérrez, Director and Advisor to the Chairman and CEO, BBVA

“The ability to paint a holistic picture of the future is an important component of innovation architecture. The Trend Management Toolkit provides a valuable method to map the future and contribute directly to the innovation process.”

Neetan Chopra, Senior Vice President, IT Strategy, Emirates Group

Ask us anything about the future, our courses or your project

Drop us a line anytime with your questions or request, and we will get back to you within 48 hours