Change doesn’t just start with inspiration
– it starts with lifelong learning

About the foundation course

Think Work and Play Like a Futurist is our foundation course in trend management. In this course you will be introduced to the futurist mindset and the tools that enable you to anticipate and navigate the future while seizing new opportunities. The principles you learn can be applied on all levels inside an organisation, or you may wish to utilise your newfound futurist skills as an individual.

In three modules THINK, WORK, PLAY – we explore the methods and tools of Kjaer Global’s trend management system. We will show you how to adapt your thinking to that of an active change-maker. You will learn how to identify the core building blocks of the future – the patterns that allow you to see the big picture and change mechanisms – as well as tuning into the challenges ahead and turning them into opportunities appropriate to your sector.


Introducing Trend Management

Being able to shape tomorrow, we need to understand the various drivers shaping our future context. Which ones can we influence or take advantage of – and which present a risk to the future  we would like to see? To do this, we must have a system in place to help us make sense of the many and sometimes contradictory drivers and shifts that impact on society, business and individuals.

We call this, trend management. This is a method and system we have developed over many decades as a platform for integrated thinking. It allows us to anticipate developments and make more informed choices in the present about the future. Everybody can learn to take advantage of change, and the trend management system provides the right toolkit for understanding trends and navigating the future.

“The future is not some place you go…you create the future”

A method and a mindset

At its simplest, managing trends involves observing specific changes or advances, as well as considering the general direction in which society is moving. But to do this consistently and with confidence, it is essential to have a system and a set of tools that enable us to manage the complexity of diverse information. This system must be robust enough to generate alternative viewpoints, thus inviting fresh thinking to challenge the status quo.

Trend management is a way of thinking as much as it is a system of tools, models and frameworks. Mastering trend management enables you to stay in control and allows you to distinguish between passing fads and the meaningful shifts that look likely to develop into more influential movements or trends. And when you can do that, you can actively shape the future – so let’s get started.

In our first module THINK, you will learn what it means to have a futurist mindset, how you can cultivate your skills and why it is important to THINK like a futurist. Enjoy your journey into the future.


The Trend Management Toolkit: A Practical Guide to the Future

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches.

The toolkit includes features such as ‘How to create your own Trend Atlas’ and ‘How to Use Trends in Action’, alongside case studies and profiles of previous research projects for major organizations.

Anne Lise  encourages readers to become leaders rather than followers, by developing a ‘future-orientated mindset’ to interpret contradictive influences and identify trends as they emerge.

“Trends on their own tell a small part of the story. Using techniques from The Trend Management Toolkit, business leaders can apply a systemic approach to understanding how to visualize the future.”

R “Ray” Wang, Founder, Constellation Research Inc.; author of Disrupting Digital Business

The Trend Management Toolkit offers a rare combination of sharp insights, sound methodology, and effective tools. It will be of great help to companies when it comes to navigating the complexity of the future.”

Fernando Gutiérrez, Director and Advisor to the Chairman and CEO, BBVA

“The ability to paint a holistic picture of the future is an important component of innovation architecture. The Trend Management Toolkit provides a valuable method to map the future and contribute directly to the innovation process.”

Neetan Chopra, Senior Vice President, IT Strategy, Emirates Group

Ask us anything about the future, our courses or your project

Drop us a line anytime with your questions or request, and we will respond within 48 hours