Key skills
You will get the essential trend management skills, tools and confidence to create a strategic future outlook for your organisation based on real insights. At the end of each module you will be equipped to work with your toolkit and have a clear understanding of the underlying principles. You will be able to refine and build on your experience with our online resources.

Working with trends
Tools and processes can be utilised across departments and build bridges across strategic and creative processes. Trend management is deployable in everything from business development and brand building to product, service and innovation processes for marketing, product development, design as well as for Human Resource evaluations and employer branding.

• Refine and map the impact of trends on a specific industry or sector highlighting opportunities and challenges in a particular and targeted frame.
• Gain in-depth understanding tomorrow’s audiences (consumers) – to build lasting value for customers and relationships based on real insight.
• Test concepts and create ideation sessions around fact-based scenarios, narrating how the future could unfold.