Curiosity and creativity are defining
leadership skill for cultivating success
SPRING 2021
Trend management foundation course

The WORK module takes you through the work of a futurist. We explore practical tools, methodologies and how a diverse range of futurists works. Why investing in tomorrow, today is key to sustainable performance. How past and present knowledge can help us understand the future.

In PLAY we bring the skills from module 1 + 2 into action. What are trends and how do you apply them? We explore foresight in a global context, and how our toolkit and system can be applied in your context. Hands-on learning for anyone who wants to learn the art of trend management.
ESSENTIAL FUTURIST SKILLS
You will get the essential trend management skills, tools and confidence to create a strategic future outlook for your organisation based on real insights. At the end of each module you will be equipped to work with your toolkit and have a clear understanding of the underlying principles. You will be able to refine and build on your experience with our online resources.
WORKING WITH TRENDS
The practical tools can be used across departments to build bridges between the strategic and creative processes. Trend management is deployable in everything from business development and brand building to product, service and innovation processes for marketing, product development, design as well as for Human Resource evaluations and employer branding.
- Gain in-depth insight into tomorrow’s people and consumer behaviour to build lasting value for customers and relationships based on ‘real’ insight.
- Refine and map trend impact on specific sectors and industries highlighting opportunities and challenges in a particular and targeted framework.
- Test concepts and create ideation sessions around fact-based scenarios, narrating how the future could unfold.

24/7 online resources

Bite-sized videos

Downloadable toolkit

Podcasts & audios

Ideas exchange

Tangible insights
Join now
INDIVIDUAL MODULES (£85 I €99 I $119)
01 THINK launching April
02 WORK coming May
03 PLAY coming June
FULL COURSE (£199 I €229 I $279)
Modules 01 + 02 + 03 (15 lessons)
LAUNCHING SOON
How to spot and make sense of trends. Hands-on course for anyone who wants to learn the art of trend management and application to plan the future.

How to be a changemaker. Lead the future and shape a 4P leadership mindset – balancing people, planet and purpose with profit.

Explore the process of future storytelling. Designed to bring trends to life, this immersive course teaches you the indepth skill of scenarios planning.

Imagine tomorrow’s people. Learn how to create personas and develop relevant design concepts that meet future consumer needs and demands.
Ask us anything about the future, our courses or your project
Drop us a line anytime with your questions or request, and we will get back to you within 48 hours