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The Trend Management Toolkit: A Practical Guide to the Future
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches.
The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations.
Anne Lise encourages readers to become leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.
“Anne Lise Kjaer is an outstanding futurist, visionary and speaker. If you’re looking for an energy boost of the future she is perfect for the job”
Martin Lindstrom, author Small Data; TIME magazine’s 100 Most Influential People
“Our success relies on adapting to the future faster than our competitors. Kjaer’s toolkit is an invaluable resource to think deeply about that future”
Sir Ian Cheshire, former group CEO, Kingfisher plc
“Using The Trend Management Toolkit, business leaders can apply a systemic approach to understanding how to visualize the future”
R “Ray” Wang, founder, Constellation Research Inc.; author of Disrupting Digital Business, Harvard Business Publishing
“Kjaer's book is a great practical guide to understanding these trends and building a strategy to respond to them”
Mike Barry, director Plan A, Marks & Spencer
“Kjaer Global offers a new and multidimensional set of tools to navigate in the 21st century”
Lars Engman, former design director, IKEA
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