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The Trend Management Toolkit: A Practical Guide to the Future

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches.

The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations.

Anne Lise  encourages readers to become leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.

The Trend Management Toolkit offers a rare combination of sharp insights, sound methodology, and effective tools. It will be of great help to companies when it comes to navigating the complexity of the future.”

Fernando Gutiérrez, Director and Advisor to the Chairman and CEO, BBVA

“The ability to paint a holistic picture of the future is an important component of innovation architecture. The Trend Management Toolkit provides a valuable method to map the future and contribute directly to the innovation process.”

Neetan Chopra, Senior Vice President, IT Strategy, Emirates Group

“Trends on their own tell a small part of the story. Using techniques from The Trend Management Toolkit, business leaders can apply a systemic approach to understanding how to visualize the future.”

R “Ray” Wang, Founder, Constellation Research Inc.; author of Disrupting Digital Business

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