What you will learn

About This Course

In seven modules we will take you through the methods and tools of Kjaer Global’s trend management system. Learn how to adapt your thinking to tune into change, and identify the patterns that will allow you to see the big picture as well as the opportunities and challenges ahead.

Our team of futurists will guide you through the modules in inspiring sessions comprising of video lectures, inspiring exercises, expert feedback and forum discussions in addition you can join a masterclass or one of our lectures.

What You Learn

You will leave the course with a comprehensive toolbox and methods to apply trend management to your professional life or for self-development. In fact, you won’t be able to switch off your future awareness when we have activated it once. Thinking like a futurist is for life. By the end of this course, you will be able to:


  • Confidently describe and discuss key aspects of trend management: principles and applications
  • Use and select the appropriate trend management tools for a given task or challenge.
  • Identify patterns and define a trend
  • Understand trends in a 4P perspective

Topics We Explore

  • The Value of trend management
  • Sense-making in the 21st century
  • Applying Whole-Brain Thinking
  • Multidimensional forecasting and tools
  • The anatomy of a trend
  • Design thinking in trend management
  • The 4P Framework

Who Is The Course For?

Individuals and organisations that want to lead, rather than being led by the future. This course is an essential springboard for bigger change and trend management programmes enabling the enrolment of entire teams or select employees charged with leading a project founded on insights about future opportunities, challenges and risks.


  • Boost innovation capacity and manage change
  • Anticipate future needs and requirements to spot the opportunities and challenges ahead
  • Understand how trend management can be key to creating new strategies for brands, organisations, product development, communications and individual careers
Lecture Programme
This foundation course in practical trend management will in broad terms follow the structure of our book: The Trend Management Toolkit – A Practical Guide to the Future (Palgrave Macmillan, 2014).
LESSON #1 – Introduction to trend management
We will set the scene through an introduction to the history of forecasting and the various methods that have been applied through the times. To understand the future, we must first look to the past.

  • We will discuss what trend management can and cannot do
  • The origins of trend management
  • The importance of a framework
  • The value of ‘Time to Think’

You will take away an understanding of how the discipline of forecasting has evolved and why the application of trend management gains importance as change become the norm and complexity grows. You will be challenged to think what thinking like a futurist implies for you and your organization and open your eye to a world of possibilities.

More Lectures

Trend Mapping

The future is shaped by our choices and actions – meaning that we are all active change makers.

Scenario Planning

The future is shaped by our choices and actions – meaning that we are all active change makers.

Persona Creation

The future is shaped by our choices and actions – meaning that we are all active change makers.